NOOM Unveils the Flock Chair: Elevating Home Comfort with Unique Design

Redefining comfort

with NOOM.

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NOOM, a brand renowned for crafting meaningful objects that blend bold form, tactile materials, and emotions, is proud to announce the launch of the Flock Chair, the latest addition to its celebrated Flock furniture collection. 

Designer Kateryna Sokolova explains, "Home is the most intimate place for rest, comfort, and gathering, and it should be filled with personalised, character-rich, and eye-catching statement objects like Flock design pieces. In addition to the distinct shape, I wanted to create furniture that would become part of the family, a friend, intimate, and beloved."

The Flock Chair is a continuation of the Flock series and epitomises NOOM's commitment to delivering an exceptional design that stands the test of time. The creation of truly original and top-tier furniture is a result of meticulous attention, design authenticity, a wealth of experience, and masterful craftsmanship.

NOOM's commitment to ergonomic design ensures both beauty and comfort in its products. The Flock Chair, born from rigorous research, prototypes, and expert craftsmanship, boasts a wide, smooth backrest and a generously spacious seat. Crafted with high-quality furniture belts at its base, it guarantees elasticity for enduring comfort during extended use. Utilising injection molding foam technology, this chair promises lasting shape and comfort for sustained support.

With a diverse range of high-quality upholstery materials such as wool, velvet and bouclé, you can explore a wide spectrum of colours for personalized choice. You can opt for upholstered or wooden legs, offered in natural tones or custom RAL paint options.

This extensive customization empowers you to craft a unique, tailored chair that seamlessly complements any environment, reflecting your individual style effortlessly, making it a perfect choice for domestic interiors, restaurants, bars and hotels.

The name "Flock," which means "to move or come together," resonates with NOOM designs, where items are designed to fit together and complement each other functionally and aesthetically.

One example of this is the Flock lounge chair and its accompanying ottoman, they can perfectly work with Flock chairs and Freyja coffee tables, which have the corresponding gently rounded silhouette.

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