Gant Opens The Gant House at Mister Nice Mayfair
From Preppy Legacy to London Luxury,
GANT Transforms Mister Nice into an East Coast–Inspired Immersive Club
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Step inside The Gant House at Mister Nice in Mayfair, where East Coast preppy heritage meets fine dining, culture and style. From a Franco-American menu to an exclusive pop-up on Davies Street, discover how Gant redefines the fashion experience this season.
Gant brings its iconic preppy spirit to London this autumn/winter 2025 with an exclusive takeover at Mister Nice in Mayfair. The American sportswear brand has transformed the celebrated restaurant into The Gant House – a refined, East Coast-inspired club blending gastronomy, culture and fashion.
On arrival, guests step into The Dining Room, where classic American dishes meet French savoir-faire in a specially curated menu. Served on bespoke tableware inspired by Gant’s Ivy League roots, every detail evokes the timeless elegance of the brand. Even the small touches – from matchboxes to coasters – carry the DNA of East Coast preppy living.
Adjacent to the dining space lies The Lounge, a warm, oak-panelled bar with soft lighting, vintage board games, and a retro soundtrack. Wine is carefully selected, conversations flow, and on Friday nights the space comes alive with a rotating programme of music and art events, offering guests a new way to experience the Gant lifestyle in a contemporary London setting.
But the immersion doesn’t end there. Just a short stroll away, at 20 Davies Street, Gant unveils an exclusive autumn/winter 2025 pop-up, showcasing its signature shirts, structured blazers, luxe knitwear, outerwear, footwear and accessories. The edit reflects Gant’s vision for the modern wardrobe: refined yet relaxed, elegant yet effortless.
“We wanted to create more than just a campaign launch – an immersive experience that captures the Gant spirit,” explains Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant.
The Gant House officially opened during London Fashion Week on 18 September 2025 with an exclusive party, welcoming friends of the brand including Portuguese ambassador Francisco Faria.
The collaboration at Mister Nice and the Davies Street pop-up are open to the public until the 15th October 2025 – a limited-time invitation to step inside the world of Gant.
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