A warm universe of light tones

and textured natural materials

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Hi design lovers,

We are very excited to show you the new Liewood HQ, located in a grand building on Blegdamsvej in Copenhagen. This is a project implemented by Norm Architects, a Copenhagen-based architecture studio.

The new space holds everything from showrooms to offices and creative studios. Minimalist, sculptural elements in the form of playful podiums, curved walls, and selected artworks make for a stimulating concept, complementing and contrasting the children’s toys on display.

The original entrance area on the ground floor as well as the original staircase have been preserved and carefully adjusted to meet the needs of employees and clients of Liewood.

To contrast the smooth surface of the dark stone flooring, a statement podium covered in clay works has been introduced to create balance against the large tiles, emphasizing the grandeur of the space.

In the showroom on the 1st floor, they’ve created a warm wooden core for clients and employees to explore the curated Liewood universe. It stands as an artifact from the industrial age – an old production hall with open areas, architectural columns, and an iconic skylight.

Although the space was beautiful and almost iconic as it was, humans instinctively search for spaces that make the body feel bounded and centered, incite a sense of safety and comfort, and encourage activity and thought.

The office space is kept in a light color palette that coincides with the products in Liewood’s catalog of children’s toys, while also complementing the selected materials on the other floors.

In the effort to create an inspiring and versatile working environment, they’ve strived to not just create classic office settings but also soft and inviting meeting areas.

Meeting rooms are a place for important decisions to be made, ideas to be shared, and collaboration to be strengthened. Moreover, having a quiet environment with minimal distractions helps the team focus and be more productive.

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