The American Edit: US Brands Worth Knowing
Meet the American brands doing it differently, curated by Riley
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We love spotlighting new brands from around the world, and exploring the unique products, perspectives, and points of view that make each one worth knowing.
Today we turn our focus to American brands doing exactly that. The kind of labels you discover once, tell everyone about, and never want to stop buying from.
This is our edit, a mix of what our team has been reaching for lately, spanning artisan ceramics and clean beauty, luxury fashion and vegan accessories, pilates equipment and quality footwear. All American. All worth your attention.
Ceramic Masterpieces – East Fork
Handcrafted in the Blue Ridge Mountains of North Carolina, East Fork produces artisan pottery that is as practical as it is beautiful. Made for everyday use, built to last a lifetime.
Luxury Clothing – Bode
New York luxury label Bode has made a name for itself through one-of-a-kind garments crafted from vintage and antique textiles sourced across Europe. Each piece carries its own history, wearable, collectible, and genuinely irreplaceable.
Boho Chic – Carolina K
From its Miami base, Carolina K travels the world to honour the artisans and ancestral traditions behind its pieces. Embroidered, carefully fitted, and deeply considered, this is fashion as cultural preservation, worn with genuine intention.
Clean Glam – Saie
Lightweight, eco-friendly, and effortlessly French in spirit. Saie Beauty is the clean makeup brand delivering that coveted no-makeup makeup finish with a dewy, luminous result. The edit every clean beauty lover needs.
Accessory Haven – Heaven Mayhem
Heaven Mayhem brings a modern, high-end sensibility to the accessories space with jewellery, device cases, containers, and more, each crafted with exceptional texture, colour, and quality. The kind of brand you discover once and never stop returning to.
Pilates Reimagined – Bala
Bala makes working out feel like something you actually want to do. Weights, bands, balls, and mats in a range of colours. Pilates equipment that looks as good on the shelf as it feels in use.
Layered Elegance – Sea NY
Sea NY reimagines couture through a vintage lens with boho and cottagecore references woven into statement pieces that feel entirely removed from the disposable nature of contemporary fashion.
Quality Footwear — Sam Edelman
Two decades of delivering well-crafted, wearable women's footwear for every occasion. Whether it’s a summer sandal, an everyday flat, or something else entirely, Sam Edelman remains one of the most reliable names in accessible luxury shoes.
Dress Clean – Mate the Label
Los Angeles’s Mate the Label is the answer to fast fashion fatigue. GOTS Certified, B Corp, and Climate Neutral, the brand delivers classic, no-frills wardrobe essentials made sustainably and built to last well beyond any single season.
Pure Treatments – True Botanicals
True Botanicals builds every formula around sustainably sourced ingredients that actually work. The result? Skin that feels deeply nourished and restored. Clean beauty without the compromise.
Vegan Luxury – Freja
Freja proves that quality and ethics belong in the same sentence. Their handmade vegan leather bags are lighter than animal leather, low maintenance, and designed with the kind of quiet confidence that makes them a wardrobe staple for life.
The Trendy Probiotic – Lemme
Co-founded by Kourtney Kardashian Barker, Lemme brings an aesthetic approach to the probiotic supplement space. The gummies — for bloating, gut health, and everyday wellness — are as aesthetic as they are effective.
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If you enjoyed this article, you should check out our Danish Brands We Love, Back to the Office Style and Decor Essentials and more from our Shopping Guides.
Article by Riley Laferriere.
