Lancôme Introduces Domaine de la Rose: A Fragrant Oasis in Grasse, France - Embrace Luxury, Sustainability, and Olfactory Excellence
Discover Lancôme's Iconic Perfumery Haven
and Sustainable Marvel in the Heart of Grasse
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Lancôme, the iconic beauty brand, proudly unveils the Domaine de la Rose in Grasse, France. Acquired in 2020, this 6-hectare domain is a testament to Lancôme's commitment to preserving, promoting, and celebrating fragrance plants.
Designed by visionary architects Lucie Niney and Thibault Marca, the space embodies sustainable Mediterranean architecture, showcasing natural materials and locally sourced craftsmanship.
This architectural gem harmonises with its surroundings, offering visitors a sensory journey into Lancôme's world of perfumery.
At its heart lies a dedication to environmental responsibility, biodiversity, and traditional expertise. Led by passionate cultivator Antoine Leclef, Lancôme ensures the cultivation of emblematic plants like centifolia roses with utmost care and respect for the ecosystem.
The Domaine de la Rose is not merely a garden; it is an innovation hub, an open-air laboratory for olfactory exploration, and a showcase of Lancôme's commitment to sustainability.
Visitors can immerse themselves in the fascinating world of perfumes, from cultivation to creation, while experiencing the brand's exclusive fragrances firsthand.
The space welcomes visitors by reservation, offering them a unique opportunity to explore Lancôme's iconic perfumery haven and sustainable marvel in the heart of Grasse.
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