ELIE SAAB x H&M Bringing Couture-Level Glamour to the High Street
Sequins, sharp tailoring and signature glamour
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This October, H&M is stepping into the world of ELIE SAAB, the maison known for elaborate gowns, exceptional craftsmanship and memorable red-carpet looks.
The collaboration translates those signatures into womenswear, menswear, accessories and footwear. Expect embellished dresses, shimmering finishes and structured tailoring alongside lace, sequins and signature monograms.
It is glamorous, polished and unapologetically dressed up, a welcome shift after seasons of understated fashion.
Founded by Elie Saab in Beirut in 1982, the house rose from bridal and haute couture to become an international name. Now, the collaboration brings elements of that world to an entirely new context.
And while the full collection is yet to land, one thing is already clear: minimalists might want to look away.
ELIE SAAB x H&M launches in selected H&M stores and online on 22 October 2026.
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