A season of softness, nostalgia, and timeless design,

where Nordic roots meet the beauty of Swiss winter

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Discover the AW25 collection from minimalisma, the Zürich-based brand known for its refined take on Nordic-inspired fashion. Blending Swiss precision with Scandinavian warmth, AW25: Notes on Nostalgia offers luxurious, nature-based silhouettes for both children and adults.

Designed by Maja Akraberg—a Faroese-Danish creative and mother of two—the collection reflects a season of softness, memory, and meaning.

A Season of Softness and Memory

There’s a certain stillness to October—the kind that invites reflection. The light shifts, the pace slows, and suddenly we’re drawn to pieces that feel like memory. Enter minimalisma AW25, a collection where Nordic roots meet the serene beauty of Swiss winter.

Designed for All Ages: From Childhood to Adulthood

While minimalisma has long been celebrated for its children’s clothing, the brand has offered a womenswear collection since the very beginning—a line that continues to grow season after season. In AW25, womenswear carries the same purity, function, and enduring design as the kids’ pieces. These are garments made to be lived in—whether you’re playing in the leaves or walking through a foggy alpine morning.

AW25 Colours and Silhouettes: Inspired by the North

Expect refined silhouettes softened by thoughtful contrasts. The palette moves from Rust and Camel to soft Greenery and tranquil Ocean—tones that echo alpine forests and Nordic skies. It’s a wardrobe for the in-between moments: crisp mornings, slow afternoons, and the hush of early evenings.

Rooted in material-first design, minimalisma’s AW25 collection is made entirely from natural, biodegradable fibres, chosen for their comfort, durability, and beauty. Every fabric tells a story:

Seamless merino wool and silk for that second-skin softness
Wool-silk blends ideal for breathable layering
GOTS-certified organic cotton, kind to skin and planet
Two new flat-knit heroes: a cashmere-lambswool blend and pure cashmere, for warmth without weight

These are pieces to pass on—or keep forever.

And Even Newer to minimalisma: The Zoë Pastelle Edit

Yesterday, minimalisma introduced a special collaboration with Swiss actress and creator Zoë Pastelle. Inspired by the tenderness of early motherhood, the capsule includes womenswear and kidswear up to six years, crafted in cashmere-wool knits, silk-wool jersey, and modern takes on minimalisma’s seamless silk styles.

With calm tones and minimalist cuts, the collection celebrates strength and softness, freedom and comfort. “minimalisma and I share the same values: timeless design, quality over volume, and conscious luxury,” says Zoë Pastelle.

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As autumn slows the world around us, minimalisma AW25 invites us to embrace garments that carry memory, softness, and timeless design. From nature-based essentials for adults and children to the personal Zoë Pastelle Edit, each piece reflects a shared vision of conscious luxury, Nordic craftsmanship, and Swiss simplicity.

This is fashion not bound by trends but by feeling—created to comfort, to endure, and to be passed on. Because some things—like warmth, quality, and memory—are made to last.