Noiranca - bags to empower
The bag brand
That desired to be different
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Sustainability and classic are two of the most commonly thrown around buzzwords in our current fashion dictionary. As the world approaches the need for supply chain transparency and more conscious consumption, we are all looking for ways to reduce our footprint throughout the day. With all the buzzwords, there is a lot of noise. Which is why discovering brands that walk the talk in the transparency conversation is so important.
For Noiranca, the belief in sustainable and classic staples is built into their brand DNA.
"NOIRANCA is the sartorial fulcrum between eco and luxe—where its one-of-a-kind bags embrace women of all kinds."
For the brand, vegan leather is a key focus, along with a timeless wearability element that is good for all women but is still unique and different from all the others. They don't want to be classic, they want to reinvent the classic and make it exclusive, with a touch of economic luxury, so to speak.
"A different bag, a different leather, and a different story. Designing bags that take on unique shapes never seen before, our collection embodies the sensibility of empowerment, diversity and femininity."
Women are always a focal point for the brand. With different layers in everyday life, they want the bag to suit them all. A woman is not just a mother, a worker, a homemaker; she is a wrapper of everything and the Noiranca bag makes her able to be whoever she wants to be. With a contemporary colour palette of soft neutrals for everyday wear, they can confidently choose any of them, depending on the mood they are in.
When crafting bags that are truly sustainable, Noiranca is conscious not to sacrifice quality, ensuring pieces can be worn for the long run and aren't rooted in trends.
“Every bag is different on its own, for each is inspired by the women we look up to – the likes of Alice Neel, Amanda Lear, Grace Jones and more – creating not just an empowering bag but one imbued with stirring stories. One of our most sought-after bags, PATTI, boasts a three-shade design that echoes the tripartite intuition of Patti Smith, whereas ALICE’s eye-like silhouette is inspired by Alice Neel’s innate ability to see every person with an unbiased eye.”
Seeing the earth as their culture, they strive for more and try to minimize their carbon footprint in every collection. By adopting a more sustainable leather, they handcrafted their bags with PETA-Approved vegan leather that is made up of 58% recycled materials (post-consumer recycled polyester and pre-consumer recycled polyurethane). They were not only saving animals, but also steped closer to a greener planet.
However, they didn’t stop here. Their inclusiveness is paramount in this journey. The larger the community, the greater the impact, both environmentally and socially, and as a result, they created the #HerDifferentStory selection in their journal, where women have a story to tell.
Representing uniqueness, sustainability, and empowerment, the brand rewrites the core elements that make a classic bag: traceability, transparency, and positive consumption.
Taking inspiration from iconic women, this brand transforms each woman into her own icon.
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