A Weekend Well-Spent at Playtime Paris 2025

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Once again, we were thrilled to join Playtime Paris 2025 as official Press Partners. Set in the heart of one of the world’s most inspiring cities, this year’s edition reaffirmed its place as the ultimate destination for discovering what’s next in children’s fashion, lifestyle, and design.

With new collections and imaginative creations, the energy at Playtime was truly electric. Around 300 international brands took the stage, some playful, others poetic, but all inspiring.

With so much talent under one roof, we found ourselves constantly inspired, each aisle revealing something new to love. From fresh debuts to familiar favourites, here is our Playtime Summer 2025 experience.

Our Fashion Crushes

This season brought a perfect blend of craftsmanship and forward-thinking design. These were the brands that made us pause and lean in, whether through unexpected silhouettes, fun prints, or pieces that told a story.

Each one reminded us why we keep coming back to Playtime: for the magic of discovery.

Our Lifestyle and Accessories Crushes

From beautifully crafted objects to practical pieces for everyday life, these brands stood out for their attention to detail and thoughtful design. They brought joy, functionality, and a sense of wonder, proving that the little things really do make a big impact.

And of course, one of our favourite moments. We were honoured to once again present a special selection of eight standout lifestyle brands for this season’s Les Design Hunger Prizes.

Thank you Playtime for yet another exceptional fair. As always, it was filled with creativity, connection and the most creative brands!

And if you missed the magic in Paris, Playtime is heading to New York this July, and Los Angeles in August with their brand-new event: THE TINY SHOW ON TOUR.

If you enjoyed this article, you should check out our PLAYTIME Kids Fair - Paris January 2024.