Sephora Opens First Street Store in Lisbon’s Baixa

Sephora Opens First Street Store in Lisbon’s Baixa

Sephora’s new Lisbon store blends heritage architecture

with modern beauty experiences

Lisbon’s Baixa district has a new landmark for beauty lovers: Sephora has opened its first street-level store in the city in Rua Augusta 17. The launch marks a new chapter in how international beauty retail integrates with Lisbon’s historic heart.

Housed in a restored Pombaline building, with its original façade carefully preserved, the store blends heritage architecture with modern beauty culture. Inside, Sephora offers a full mix of makeup, skincare, haircare, and fragrance, alongside dedicated service areas:

  • The Beauty Hub with four professional makeup stations.

  • A hair care zone for treatments and product discovery.

  • The iconic Benefit BrowBar, designed entirely around eyebrow styling.

With its central location and service-driven design, Sephora on Rua Augusta is set to become a destination for both locals and visitors seeking the best in global beauty, right in the heart of Lisbon.

 
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