Sephora Opens First Street Store in Lisbon’s Baixa
Sephora’s new Lisbon store blends heritage architecture
with modern beauty experiences
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Lisbon’s Baixa district has a new landmark for beauty lovers: Sephora has opened its first street-level store in the city in Rua Augusta 17. The launch marks a new chapter in how international beauty retail integrates with Lisbon’s historic heart.
Housed in a restored Pombaline building, with its original façade carefully preserved, the store blends heritage architecture with modern beauty culture. Inside, Sephora offers a full mix of makeup, skincare, haircare, and fragrance, alongside dedicated service areas:
The Beauty Hub with four professional makeup stations.
A hair care zone for treatments and product discovery.
The iconic Benefit BrowBar, designed entirely around eyebrow styling.
With its central location and service-driven design, Sephora on Rua Augusta is set to become a destination for both locals and visitors seeking the best in global beauty, right in the heart of Lisbon.
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