To mark Pippi Longstocking’s 80th anniversary, Kid’s Concept and Astrid Lindgren Company unveil a playful interior design collection inspired by Villa Villekulla today — blending Scandinavian design with imagination and open-ended play.
All in · KIDS
minimalisma AW25: Timeless Nordic Fashion for Children and Adults
Discover minimalisma’s AW25 collection, Notes on Nostalgia—a timeless blend of Nordic heritage, sustainable materials, and soft, refined silhouettes. Designed in Zürich and inspired by childhood memories, this collection redefines quiet luxury.
Gingersnaps Arrived at Harrods: A Filipino Babywear Story Lands in London
Gingersnaps, the Philippines’ leading childrenswear brand, has landed at Harrods in London. Launching with its Baby Girl Collection (0–2 years), the brand brings timeless artistry design to the UK for the first time.
The V Braces: Sustainable Style for Little Ones
Silly Silas reimagines the classic suspender and launches the V Braces, a charming accessory for children that blends vintage style, Scandinavian sensibility and eco-conscious innovation. Crafted in Europe, it’s a piece designed for playful days and thoughtful wardrobes.
BOBO CHOSES x BINIBAMBA – A Soft Beginning for Big Stories
Discover the BOBO CHOSES x BINIBAMBA baby capsule collection. A sustainable Autumn/Winter 25 edit of merino wool essentials for newborns and babies—blending imaginative design, natural materials, and European craftsmanship.
The Little Ones Are Dressed and Ready: Back to School Outfits 2025
Discover the best Back to School outfits for 2025—comfy, stylish kidswear made for learning, playing, and everything in between. Shop mix-and-match sets, soft layers, and fun prints.
Back to School, Back to Style: Kids’ Decor & Accessories 2025
Refresh your child’s room for the new school year with the best kids’ furniture, decor, and accessories. Discover fun, functional ideas to create a stylish and study-ready space for 2025.