Live Like Pippi: A Playful Interior Collection by Kid’s Concept x Astrid Lindgren
Kid’s Concept x Astrid Lindgren:
A Modern Villa Villekulla for Pippi’s 80th Anniversary
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To celebrate the 80th anniversary of Pippi Longstocking, Swedish design brand Kid’s Concept has teamed up with the Astrid Lindgren Company to launch a fun new interior design collection inspired by the world’s strongest girl.
This is the first time Pippi’s universe has been reimagined through furniture and décor — a modern interpretation of how Pippi might furnish her home if she moved into Villa Villekulla today.
The collection blends Scandinavian design aesthetics with the spirit of open-ended play, where everyday objects become tools for imagination and creativity. Released in three drops, the pieces are designed for both children’s rooms and contemporary family homes, bringing colour, courage, and curiosity into modern living spaces.
“Too often, the world rushes children into adulthood. We want to go the other way – deeper into play and imagination,” says Malin Hultqvist, CEO of Kid’s Concept.
More than just design, the collaboration is a tribute to Astrid Lindgren’s legacy — a reminder that play belongs to everyone, at every age.
Live Like Pippi. Discover Villa Villekulla Reimagined.
All photography by Bodil Bergqvist.
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