First things first with Second White
A Seoul-based Design agency
on a journey for the essentials.
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Second White is an international design agency based in the ever-changing creative city of Seoul. Their team of diverse and talented designers strive to create holistic products and other design services. They aim to help their clients and inspire people with new experiences through their core design principle: only the essentials.
Stand fan - Second White
On the stage where design factors influence everything, Second White specify what they think in a straightforward way to shed the world's light on that value. What they mean is to lay the foundations of their essential values and expand them in the stream of various information and changes of the modern society.
Second White focuses on the contradictions of an industrialized society to pursue the aesthetics of harmony and balance inherent in the Eastern view of the world. Rather than trusting the standardized results from big data and algorithms, they put more value on realization through design-oriented thinking and experiences.
“ Under the slogan of “Only the Essentials,” we will fulfill our calling as designers living in this world.”
You can check out Second White’s entire collection on their website.
Electric toothbrush - Second White
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