Favorite People Opens Its First Store in Monte Estoril, Designed By Artist-Architect Joana Astolfi

Cult dungarees, soft design,

and a love letter to Portuguese identity

—

There’s a new address in Monte Estoril worth bookmarking. Favorite People, the Portuguese brand that made vintage-style dungarees a must-have, is opening its doors in Monte Estoril, and it’s every bit as thoughtful and inviting as the brand itself.

Founded in 2022 by Lisbon-born sisters Rita and Madalena Rugeroni, Favorite People began with a singular obsession: beautifully made, vintage-inspired children’s dungarees. What started as a niche concept quickly became a globally loved brand, now offering a full wardrobe for women and children.

And now, with the opening of their new space in Monte Estoril, Favorite People brings their world even closer to home. Designed by artist-architect Joana Astolfi, this space is more than just a shop, it’s an experience.

Natural textures, bold tiles, and sculptural forms transform the space into a memory-filled refuge. “We wanted it to reflect who we are—joyful, colorful, and full of meaning,” say founders Rita and Madalena.

This space is a love letter to the brand’s growing community. A place where Portuguese identity meets global appeal, and where every piece on the rack carries a story of family, craft, and care.

So if you find yourself in Monte Estoril, don’t miss out. The tiles are shining, the stories are unfolding, and the dungarees are waiting.

 

If you enjoyed this article, you should check out Summer 2025 Kids Essentials: Must-Have Picks You’ll Love