Favorite People Opens Its First Store in Monte Estoril, Designed By Artist-Architect Joana Astolfi

Cult dungarees, soft design,

and a love letter to Portuguese identity

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There’s a new address in Monte Estoril worth bookmarking. Favorite People, the Portuguese brand that made vintage-style dungarees a must-have, is opening its doors in Monte Estoril, and it’s every bit as thoughtful and inviting as the brand itself.

Founded in 2022 by Lisbon-born sisters Rita and Madalena Rugeroni, Favorite People began with a singular obsession: beautifully made, vintage-inspired children’s dungarees. What started as a niche concept quickly became a globally loved brand, now offering a full wardrobe for women and children.

And now, with the opening of their new space in Monte Estoril, Favorite People brings their world even closer to home. Designed by artist-architect Joana Astolfi, this space is more than just a shop, it’s an experience.

Natural textures, bold tiles, and sculptural forms transform the space into a memory-filled refuge. “We wanted it to reflect who we are—joyful, colorful, and full of meaning,” say founders Rita and Madalena.

This space is a love letter to the brand’s growing community. A place where Portuguese identity meets global appeal, and where every piece on the rack carries a story of family, craft, and care.

So if you find yourself in Monte Estoril, don’t miss out. The tiles are shining, the stories are unfolding, and the dungarees are waiting.

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