Embrace the Zest of Children's Fashion

with the Pitti Lemon Edition

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The halls of Pitti Immagine are set to burst with energy this June as Pitti Bimbo unveils its vibrant theme for the year: Pitti Lemon.

This year's edition promises a refreshing wave of creativity, embodying the powerful and playful spirit that the lemon symbolises. Attendees can look forward to a delightful blend of innovative fashion, playful designs, and a zestful atmosphere perfect for discovering the latest trends in children's fashion.

Theme of the Year: Pitti Lemon

Pitti Lemon is all about flavour, colour, and vitality. The theme captures the essence of summer with its bright, cheerful yellow hues and refreshing citrus motifs. The campaign, led by creative director Angelo Figus and brought to life by illustrator Alessandra De Cristofaro, transforms lemons into playful, pot-bellied yellow submarines, inviting onlookers to explore the latest in kids' fashion through whimsical portholes.

It's a theme that's as energising as it is imaginative, promising a unique blend of simplicity, sweetness, and a hint of acidity.

This year's Pitti Bimbo is brimming with exciting news and debuts!

The Kid’s Lab

The Kids Lab, a dynamic space dedicated to cutting-edge fashion and lifestyle brands, showcases a colourful array of exhibitors from around the world. From small ateliers to established names, the focus remains on placing the child and their world at the centre of innovation and creativity.

The Nest

Continuing since its inception in January 2017, The Nest dedicates an exclusive space to small, emerging brands with innovative, dynamic, and creative proposals. Curated by Dimitra Zavakou, founder of Berlin-based concept lab Little Pop Up, this project highlights new names in the market that embrace eco-sustainability and have unique stories to tell. These small, surprising collections are inspired by the fascination that only children can spark, making them deserving of support and recognition.

PITTIPETS at Pitti Bimbo

Returning after its successful debut in January, PITTIPETS is a dedicated section celebrating the world of furry friends. This showcase features brands offering accessories, furnishings, and clothing for household pets, reflecting the growing prominence of pet products in shops and department stores. Located within The Kids Lab exhibition itinerary, PITTIPETS offers an exclusive space designed by architect and designer Ilaria Marelli, known for her work with international lifestyle brands.

Events

Pitti Bimbo 2024 is a hub of storytelling, sustainability, tailoring, and vintage inspirations. This edition is packed with innovative companies each showcasing their unique creativity and commitment, the events we are most excited about are:

Pitti Bimbo Yellow Party: On the evening of Wednesday, June 19th, a yellow-themed party will bring together buyers, exhibitors, influencers, and the press for a Mediterranean-flavoured celebration of summer.
Happy Birthday Falc!: The historic children's footwear company, known for brands like Naturino, Falcotto, and Flower Mountain, will celebrate its 50th anniversary with a cheerful themed aperitif, marking half a century of stylish strides.
LEMON CONNECT – TIME TO MEET: Returning by popular demand, this fashion speed dating event offers a valuable networking opportunity for kidswear professionals. Organised by lifestyle influencer Peggy from Paul & Paula, "LEMON Connect – TIME to meet" facilitates quick, impactful 5-minute meetings, fostering connections among journalists, bloggers, buyers, and brands.