Pitti Bimbo 99: Discovering Italy's Vibrant Kids' Fashion Scene

A Lemon-Infused Odyssey

Through Kids' Fashion Wonderland

—

As the vibrant theme of Pitti Lemon fades into sweet memories, we're here to whisk you back to the excitement that was Pitti Bimbo 2024. And what a journey it was—especially for us, as we experienced this amazing fair for the first time in a long time.

From the moment we stepped into the halls of Pitti Immagine, we were greeted by a symphony of colours, creativity, and contagious energy. The theme of Pitti Lemon, with its playful motifs & colour and sunny disposition, set the stage for a truly unforgettable experience. We were treated to a delightful array of fashion and lifestyle choices, from whimsical prints to sophisticated ensembles, each showcasing the boundless creativity of the brands present.

As newcomers to the scene, we were welcomed with open arms by fellow industry insiders, designers, and fashion enthusiasts alike.

The first day of Pitti Bimbo 2024 kicked off with a burst of energy and colour at the Yellow Party. This exclusive event perfectly embodied the Pitti Lemon theme, immersing attendees in a vibrant world of citrus-inspired decor, lively music, and delicious treats. Our favourite moment of the night was, without a doubt, the kids’ concert - so fun and so talented.

Several brands captured our hearts with their exceptional collections. From playful pieces to sophisticated, timeless designs, each collection brought something special to the table.

Here are a few brands we were delighted to discover: Ao76, Appulu, Baiti, Falcotto, Fun&Fun, Haidænd´si:k, Wooly Organics, Pisamonas, Retour, Vauva, Pangolini and Nicolas.

As always, we were over the moon to connect with some of our beloved brands, amazing us over and over again with their beautiful creativity and collections: Gingersnaps, Igor, Molo, Crocs, Wedoble, Play Up, Choose Kind, Koku Factory, Naturino and Mimi & Luna.

We asked some brands to show us their favourite piece from their upcoming collections, each piece showcased a unique blend of creativity and craftsmanship.

Exploring Florence beyond Pitti Bimbo was a truly amazing experience. The city's rich history, stunning architecture, and vibrant culture provided a perfect backdrop for our first time visit. From wandering charming streets and marveling at iconic landmarks to indulging in delicious Italian cuisine, every moment was filled with wonder and delight. We can’t wait to be back next year!

If you enjoyed this article, you should check out our PLAYTIME Kids Fair - Paris January 2024