Playtime Paris 2026: A New Season Made With Love

Global kids’ fashion, lifestyle, and creativity

come together again in Paris this January

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Playtime Paris returns to Parc Floral from January 24–26, 2026, welcoming 280 brands from 38 countries for its most diverse edition to date. Spanning fashion, lifestyle, accessories, footwear, and baby essentials — from newborn to teen — the fair continues to offer a nuanced snapshot of how families live, dress, and design today.

The theme for the season, “Made With Love,” feels less like a slogan and more like an intention. A symbolic red thread will run through the fair, linking exhibitions, trend spaces, workshops, and creative moments — a reminder that behind every collection are hands, stories, and choices made with purpose.

What to Expect

Three curated trend areas — fashion, lifestyle, and first timers — will present the key colours, materials, and moods shaping Autumn–Winter 2026/27. The Creative Studio will host international illustrators presenting exclusive artworks, while a focused programme of talks and expert sessions offers insight into market shifts and future consumer trends.

This edition also introduces Playtime’s first official ambassador, Claudia Cabrero, who will share behind-the-scenes highlights and favourite discoveries throughout the season.

Design Hunger at Playtime

This season, we return with the Design Hunger Prizes a curated spotlight of lifestyle and accessories brands we feel truly stand out today. Stay tuned, these will be announced soon.

At its core, Playtime Paris remains a space to slow down and look closely — a fair where discovery feels intentional, creativity is shared, and meaningful connections take shape. It’s where conversations begin, ideas evolve, and the next season quietly comes into focus.

We’re excited to see you there!

If you enjoyed this article, you should check out Les Design Hunger Prizes 2025: The Lifestyle Brands Shaping The Future