Playtime Paris Is Back, and This Year, the Show Is Bigger Than Ever

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Twice a year, we pack our bags for Paris and head to Playtime, the children's fair that has, edition after edition, managed to surprise us.

This summer, Playtime Paris arrives with a theme that sets the tone from the moment you walk through the door: Playtime Fest. Think festival — in the fullest, most joyful sense of the word. Large installations, immersive scenography, mirror balls, colour everywhere, and a vibrant collective energy where children's fashion takes centre stage and every exhibitor becomes an artist on the lineup. Sunny, musical, and designed to be felt as much as seen.

It is a lot of fun. And the brands inside are even better. We’re excited for this one!

Les Design Hunger Prizes: Summer 2026 Edition

And with Playtime comes the moment we love most, announcing Les Design Hunger Prizes SS26. Each edition, we put together our selection: five lifestyle and accessories brands that caught our attention for their design, their craft, and the particular way they see childhood. The ones that brought something genuinely considered to the table – a point of view, a material choice, a world that feels entirely their own.

Here are our winners.

Best New Brand

Noonchi wins LE DESIGN HUNGER PRIZE for Best New Brand.

Born from a simple and brilliant idea, Noonchi brings a 100% non-toxic, compostable soft play dough made entirely from food bio ingredients, safe for the youngest hands, kind to the planet. Water soluble, environmentally friendly, and designed to keep toddlers busy while parents get on with adulting.

Thoughtful, aware, and genuinely good. Exactly the kind of new brand we love to discover at Playtime.

Best Conscious Lifestyle Brand

MinEgen wins LE DESIGN HUNGER PRIZE for Best Conscious Lifestyle Brand.

Founded in Denmark, MinEgen creates personalised, hand-embroidered textiles for children rooted in Scandinavian craft heritage and made from soft, sustainable linen. With over 100 embroidered designs to choose from, like your astrological sign, every piece is entirely unique to the family it belongs to.

What makes MinEgen truly special is the story behind it, born from a founder's lifelong love of handicraft and a desire to create something that carries memory, meaning, and love forward.

Best Accessory Brand

Choose Kind wins LE DESIGN HUNGER PRIZE for Best Accessory Brand.

The name is a manifesto. Choose Kind designs shoes, bags, brooches, hair accessories, postcards, and diaries for children — all made with natural fibres, natural colours, zero waste, and biodegradable packaging. Every detail considered, from the materials to the box it arrives in.

Choose Kind brings a joyful, consciously made world to children's accessories that is genuinely hard to resist.

Best Home & Decor Brand

Oda London wins LE DESIGN HUNGER PRIZE for Best Home & Decor Brand.

Oda London was born from a simple but powerful belief: that every space should tell a story. Designed in London and crafted with care, the brand brings lively prints, rich colours, and soft textures into children's interiors — creating pieces that feel joyful, personal, and genuinely alive.

Sustainability sits at the heart of everything Oda does — from organic, earth-friendly dyes and responsibly sourced materials to entirely plastic-free, recyclable packaging

The Big Design Prize Summer 2026

Blue Ribbon wins LE DESIGN HUNGER PRIZE for Big Design Prize.

Blue Ribbon designs wooden toys built around one clear conviction: that the best play is purposeful. Every piece in the range is mapped to a child's developmental milestone, from sensory and functional play in the earliest months, through constructive and pretend play as children grow, ensuring that what they reach for always supports where they actually are.

The range spans baby and toddler toys, dollhouses, rhythmic instruments, construction sets, pretend play, and children's furniture, all designed and produced with care.

Also, don’t forget. We will be doing a Brand Image Consulting Workshop:

Grethel, founder of Design Hunger and the design and marketing agency Studio Unika, will meet with brands who have booked an appointment to offer strategic guidance on visual identity, logo, graphic guidelines, and image creation

Sunday by reservation only.

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