We have your winners, Playtime Paris AW 2026…

Here are Les Design Hunger Prizes!

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It’s officially time to announce, LES DESIGN HUNGER PRIZES, AW 2026. Set within Playtime Paris, running January 24–26, 2026, this year’s selection celebrates eight lifestyle and accessories brands created with care, clarity, and purpose.

Inspired by Playtime’s theme, “Made With Love,” our winners share a common thread: thoughtful design rooted in real life. Each brand brings together craftsmanship, creativity, and intention — quietly shaping how families live, play, and grow today.

Playtime Paris continues to be a place where meaningful discovery happens and the next season takes form. These nine winners embody that spirit, and we’re proud to share their work.

Best Toys & Leisure Brand

Kids Concept wins LE DESIGN HUNGER PRIZE for Best Toys & Leisure Brand.

Born from a simple but powerful idea — let kids be kids — Kid’s Concept reimagined how children’s spaces could look, feel, and function. By bringing together toys, child-sized furniture, and interior pieces, the brand creates environments that invite imagination, role play, and everyday creativity.

Rooted in Scandinavian design and a deep commitment to sustainability, Kid’s Concept favours FSC-certified wood, durable materials, and timeless forms. Thoughtfully designed from a child’s perspective, their pieces encourage open-ended play while blending seamlessly into family homes.

Best New Lifestyle Brand

My Name Is Ole wins LE DESIGN HUNGER PRIZE for Best New Lifestyle Brand.

Fresh, joyful, and full of colour, My Name Is Ole is a new brand that immediately caught our attention. Launched just a few months ago, Ole brings together gift packaging, foldable bags, ribbons, and backpacks — playful objects designed to turn everyday moments into something a little more special.

Shaped by decades of experience in luxury packaging and product design, Ole feels both new and grounded. With its colourful world and cheerful spirit, the brand blends functionality with imagination — a natural next chapter from the family behind Sticky Lemon. My Name Is Ole is just getting started, and we’re excited to see where it goes next.

Best Conscious Lifestyle Brand

Senger Naturwelt wins LE DESIGN HUNGER PRIZE for Best Conscious Brand.

Senger Naturwelt stands out for its deeply rooted commitment to mindful play and responsible craftsmanship. Created as a quiet response to mass-produced toys, the brand’s animal companions are designed to leave space for imagination — simple, soulful forms that invite comfort and emotional connection rather than overstimulation.

Made entirely from natural, pollutant-free materials, each piece reflects a rare level of care: handwoven organic cotton plush, fillings of sheep’s wool, spelt husks, or cherry pits. Thoughtful inside and out, Senger Naturwelt is a beautiful counterpoint to throwaway culture.

Best Home & Decor Brand

Konges Sløjd wins LE DESIGN HUNGER PRIZE for Best Home & Decor Brand.

Konges Sløjd brings warmth, softness, and quiet joy into family spaces through thoughtful home and decor design. The brand approaches everyday life with care and humour, designing pieces that support the beautiful ups and downs of parenthood while adding a sense of ease and beauty to the home.

Known for its distinctive colour palette, gentle materials, and imaginative prints, Konges Sløjd’s home and decor pieces feel both fun and refined. Designed to enchant daily rituals without overwhelming them, the brand proves that children’s spaces can be comforting, expressive, and beautifully considered.

Best Wellness & Care Brand

BonBou wins LE DESIGN HUNGER PRIZE for Best Wellness & Care Brand.

BonBou stood out for its thoughtful approach to baby skincare — gentle, refined, and deeply intentional. Created as an extension of Oui BeneBene’s philosophy, the brand focuses on the very first contact with a child’s skin, developing organic formulas made with carefully selected ingredients and certified by ECOCERT COSMOS.

Rooted in research and heritage, BonBou’s line is enriched with daisy extract, offering calm, nurturing care suitable from newborns onward. Paired with a soft, elegant design language, BonBou brings a sense of quiet wellness to everyday rituals — proving that baby care can be both safe and beautifully considered.

Best Accessory Brand

Petit Poirier wins LE DESIGN HUNGER PRIZE for Best Accessory Brand.

Petit Poirier brings a joyful, intelligent take on children’s accessories — where creativity, sustainability, and emotion come together. The brand is rooted in the idea of growth, designing pieces that evolve with children and encourage longer use, less waste, and easier everyday dressing.

From removable patches and playful brooches to embroidered bows that add warmth to children’s spaces, Petit Poirier turns accessories into storytelling tools. Fun, adaptable, and consciously made, the brand proves that responsible design can be lighthearted.

Best Baby Gear & Parenthood Brand

Done By Deer wins LE DESIGN HUNGER PRIZE for Best Baby Gear & Parenthood Brand.

Done by Deer stands out for its approach to everyday life with babies and toddlers, designing essentials that feel joyful, functional, and beautifully considered. Created in Denmark, the brand blends modern Scandinavian design with fun details that speak to both children and parents.

From toys and tableware to interiors and baby gear, each piece is designed to support daily routines while bringing a sense of warmth and personality into the home. Carefully developed, Done by Deer captures what parenthood today looks like — practical, design-led, and filled with small moments of happiness.

The Big Design Prize Winter 2026

Le Chocolat Des Francais wins LE DESIGN HUNGER PRIZE for Big Design Prize.

Le Chocolat des Français turns chocolate into a true design experience — where taste, art, and joy meet. Crafted in France using rigorously selected natural and organic ingredients, each chocolate is as serious about flavour as it is playful in spirit, with pure cocoa butter and no unnecessary additives.

What sets the brand apart is its bold visual identity. Every wrapper is designed and signed by an artist, transforming each bar into a small, collectible artwork. By bringing together indulgence and illustration, Le Chocolat des Français proves that design can delight all the senses.