Pitti Bimbo 102 returns to Florence with new collaborations,

installations, and a creative pulse in motion

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Happening in Florence on January 21–22, 2025, the winter edition of Pitti Bimbo 102 embraces the theme of MOTION — a celebration of movement, change, and evolution.

At the centre of the campaign is PITT, the charming penguin created by Amedeo Piccione, who carries us into a whimsical world where rain, sun, and snow coexist. It’s a place where creativity never sits still — where scarves and colour, joy and curiosity, define the rhythm of the season. Wrapped in his tiny hat and skis, PITT sets off on an adventure that feels as much about emotion as it is about fashion. Because MOTION is also EMOTION.

A New Era of Collaboration - BIG NEWS

This year, Pitti Bimbo opens a new chapter with Bobo Choses, one of the most creative and socially conscious voices in contemporary kidswear. Together, they introduce an entirely new curated space — an evolving stage for storytelling, sustainability, and experimentation. The project will bring together brands such as Maison Mangostan, Mini Rodini, Piupiuchick, Tinycottons, The New Society, True Artist, and of course, Bobo Choses itself — all united by a shared vision of curiosity and craft.

And the story doesn’t end there.
Within the Fortezza, “The World of Bobo Choses” will come to life — an open space dedicated to installations and presentations that embody the brand’s imaginative spirit.

A Stage for the Future

Beyond this collaboration, Pitti Bimbo 102 continues to grow as a global meeting point for the kidswear community — where craftsmanship and culture meet creativity. Following its European roadshow, the fair welcomes both returning icons and emerging labels shaping the next generation of design.

The much-loved Piazza Pirouette also returns — reimagined as a magical winter fairytale curated by Katie Kendrick, complete with imaginative storytelling, standout AW26–27 collections, and the joyful Pirouette Runway Show celebrating creativity and community.

Pitti Bimbo in Motion

Ultimately, MOTION captures what Pitti Bimbo has always been about — evolution. The fair continues to reinvent itself as a living laboratory for design and culture, where the global kidswear world comes together to share stories, spark ideas, and imagine the future.

This January in Florence, Pitti Bimbo 102 transforms the Fortezza da Basso into a world in motion — where fashion, art, and imagination move together in rhythm, colour, and emotion.

We’ll be there too — ready to move with it.