The Pitti Pool, A New Design Hunger Brand Lab, New Runways

and SS27 kidswear. Here’s what’s coming to Florence this June

—

From 24 to 25 June 2026, Pitti Bimbo 103 returns to Fortezza da Basso for its Summer 2026 edition. And this year, it’s all about diving in.

With The Pitti Pool as its central theme, the fair sets a lighter tone for the Spring/Summer 2027 season. Think colour, transparency, movement and a sense of fun, all brought to life through installations, storytelling and a new visual identity imagined by Amedeo Piccione.

At the centre of it all is Splashy, a curious, slightly clumsy bear who becomes the face of this edition, guiding us through a world of kidswear, creativity and discovery.

Pitti Bimbo returns for summer 2026, with Splashy the bear.

New at Pitti Bimbo: The Brand Lab by Design Hunger

This season also marks something new for us. Design Hunger will officially be at Pitti Bimbo with The Brand Lab by Design Hunger.

Hosted daily by Gréthel, the space is designed for honest, focused conversations around branding, storytelling and visibility.

For brands, it’s a chance to discuss positioning, identity and social presence. For buyers, a space to explore brand image, digital growth and visibility.

Each session lasts 20 minutes, with limited spots available across both days on a first come, first served basis. Drop in, sit down, leave with clarity.

Also In: Double the Runway, Double the Energy

This season introduces a major update: two runway moments shaping the start of SS27.

Day 1 opens with the Pirouette Disco Pool Party Runway: a high-energy show built around bold looks, sparkle and a more expressive take on kids fashion.

Day 2 brings something new, SPLASH! A multi-brand runway which invites labels to step into the spotlight, presenting key trends and collections in a format that feels more open, dynamic and collaborative.

What to Expect from Pitti Bimbo 103

Pitti Bimbo 103 brings together a mix of established brands and emerging designers, offering a first look at SS27 collections, all shaped by The Pitti Pool theme. This year’s edition promises a more immersive and distinctly summer-driven atmosphere.

We’ll be there exploring, excited to discover new brands, reconnect with favourites and host our Brand Lab. If you’re in Florence this June, let us know — we have a feeling this edition will be a special one.

—

If you enjoyed this article, you should check our more Kids Articles.