It is time to announce

the winners, Playtime 2025!

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The wait is finally over—LES DESIGN HUNGER PRIZES WINTER 2025 are here! With Playtime Paris just around the corner, we’re excited to introduce this season’s winners. These eight lifestyle brands have blown us away with their creativity, passion, and exceptional craftsmanship.

Each winner brings something fresh to the table, thoughtfully catering to the needs of families and the planet alike. They’re not just creating products—they’re making a real impact, and we couldn’t be more excited to celebrate them.

Best Toys & Leisure Brand

Fabelab wins the LE DESIGN HUNGER PRIZE for Best Toys & Leisure Brand.

Seamlessly blending creativity with conscious design, Fabelab crafts toys that spark children’s imagination, transforming everyday play into magical adventures.

Their designs champion storytelling and exploration while using soft, organic materials that prioritise sustainability and durability. Fabelab proves that toys can be as mindful as they are magical—encouraging discovery while caring for the planet.

Best New Lifestyle Brand

26Paradis wins the LE DESIGN HUNGER PRIZE for Best NEW Lifestyle Brand.

Challenging traditional childcare norms, 26 Paradis delivers bold, unisex designs that evolve with seasonal trends. Their collections are characterised by vibrant colour palettes, iconic prints, intricate embroidery, and quilting, designed to inspire imagination and curiosity in children.

Focusing on both creativity and practicality, 26 Paradis crafts stylish and high-quality pieces for modern families. From decor and bedding to baby accessories, each item is made from the finest materials, seamlessly blending beauty with functionality.

Photography by Chloé (@klolau)

Best Conscious Brand

ecoBirdy wins the LE DESIGN HUNGER PRIZE for Best Conscious Brand.

ecoBirdy is reshaping kids' furniture with fun, sustainable designs made entirely from recycled plastic. Their innovative pieces combine colours with ergonomic shapes, sparking creativity while providing comfort. Loved by parents for their eco-conscious approach and bold aesthetic, ecoBirdy furniture is where playful design meets lasting quality.

With a mission rooted in sustainability, ecoBirdy transforms discarded plastics into delightful, functional furniture that nurtures the planet and inspires young minds. With ethical sourcing, sustainable production, and innovative design, ecoBirdy proves that style, creativity, and responsibility can go hand in hand.

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Best Home & Decor Brand

Avery Row wins the LE DESIGN HUNGER PRIZE for Best Home Decor Brand.

Avery Row is redefining home and decor for little ones with timeless, high-quality textiles inspired by British landscapes. Their designs combine modern and vintage styles with charming prints, friendly characters, and embroidered details. Every product feels timeless yet fresh, appealing to both parents and children alike.

With a commitment to sustainability, Avery Row blends style, quality, and care, creating pieces that celebrate both Mother Earth and the magic of childhood. From using organic cotton and recycled materials to partnering with responsible manufacturers, they ensure every step of production is kind to the planet.

Best Wellness & Care Brand

Alma wins the LE DESIGN HUNGER PRIZE for Best Wellness & Care Brand.

ALMA is revolutionising skincare for mothers and babies. Using natural and organic ingredients, Alma’s gentle formulations deliver exceptional care while promoting well-being.

Founded by women for women, Alma prioritises empowerment through safe, clean products and open discussions about female health. Their compassionate approach to skincare ensures that mothers and children receive the nurturing care they deserve.

Best Baby Gear & Parenthood Brand

Studio Noos wins the LE DESIGN HUNGER PRIZE for Best Baby Gear & Parenthood Brand.

Studio Noos is transforming parenthood essentials with a perfect blend of style, practicality, and thoughtful design. With a focus on quality and craftsmanship, Studio Noos combines modern design with parent-friendly functionality, making life on the go with little ones effortless and chic.

Each piece reflects their commitment to making everyday moments easier and more stylish, proving that parenthood doesn’t have to compromise on aesthetics.

Best Accessory Brand

Mini Kyomo wins the LE DESIGN HUNGER PRIZE for Best Accessory Brand.

Mini Kyomo began with a mother’s search for the perfect watch for her son and has since evolved into a stunning collection of timepieces that combine cool design with thoughtful functionality.

Crafted in Italy using Japanese techniques, Mini Kyomo watches are designed with safety and durability in mind, offering a beautiful yet responsible accessory for everyday wear. With adjustable straps, vibrant colour combinations, and high-quality materials, these watches are versatile, timeless, and stylish for all ages.

The Big Design Prize WINTER 2025

Toyto wins the LE DESIGN HUNGER PRIZE for Big Design Prize.

Toyto believes that play is more than just an activity—it’s an essential part of our well-being, a way to express creativity, and a means of understanding the world. Its toys are designed to inspire imagination, bring visions to life, and create what has yet to be imagined.

By moving away from mass production, Toyto has placed the heart of toy-making back in the hands of skilled carpenters in Eastern Europe. Crafted from sustainably sourced wood, each Toyto toy is a reflection of true craftsmanship, passion, and artistry, making every piece a work of heart and soul.